CLAIRE GOLDSMITH INTRODUCES 4 NEW DESIGNS TO THE ACLAIMED CG: LEGACY COLLECTION
The collection has set tongues wagging about the future potential of the Goldsmith name in eyewear. It has been said that whilst the past firmly belongs to her great grandfather, Oliver Goldsmith, the future could well be led by the CG brand, driven by Claire and her present day team of eyewear enthusiasts.
The collection which currently carries 10 styles inspired by the Oliver Goldsmith aesthetic, combines old school heavy-weight acetates with new school contouring and sleek lines. Claire understands the constant demand for vintage styling within eyewear, especially optical frames. However as a designer she wants to move forward with design and not just look back. With LEGACY, she is focused on adding a modern twist and a touch of refinement to the hugely popular heavy plastic frames made famous by her family.
“It would have been too predictable and all too easy to simply re-produce Oliver Goldsmith designs as we have done in the past. I really think the market wants more from eyewear designers now. Every man and his dog are producing vintage designs and it has become hard to tell the difference between an Oliver Goldsmith frame and a mass produced high street frame. Customers have seen vintage, vintage and more vintage. They now want to see something ‘new’. Legacy takes everything good about vintage styling but really adds a new and refined touch to the styling. CG introduces contoured temples, single coloured acetates and a certain ‘je ne sais quoi’ that means when you touch the frames you know you are holding something that has been loved throughout the process to create it.” Claire hopes that Legacy might be ‘the vintage of the future.”
For Goldsmith, passion and pride in what you do, are the most important ingredients when making something. “If both of these emotions are present in your work, your work will reflect that and people will see it.”
The four new styles (Cosby; Corben; Reily & Campbell) all named after people who are prominent in Goldsmith’s life, continue to grow Legacy. 14 styles come in 5 colour ways each. They will be available across Europe, USA, Canada, & Australia from October 2010.